The Great Eastern’s 20th Anniversary: Introduction

Twenty years and a few weeks ago, The Great Eastern (“Newfoundland’s cultural magazine”) began its short first season as a summer replacement program on CBC Radio’s national service. It remains one of the few instances in CBC Radio’s history where Newfoundland-specific content was given a regular national platform. This week, I figured I’d (belatedly) celebrate its 20th anniversary with a series of posts reviewing the best and most important episodes from its five year run (two years as a summer replacement show, three in regular rotation).

Where to begin? And just what is The Great Eastern, and why should you care?

The Great Eastern was a fictional Newfoundland arts and culture magazine, reporting on popular culture and literary, visual, and performance art as they existed in an alternate reality version of 1990s Newfoundland. The Great Eastern portrays a place that is no marginal backwater; its version of Newfoundland is on the cutting edge of the postmodern and the avant-garde, a place with a vibrant, garrulous, silly, robust artistic community that leaves stick-in-the-mud Canada in the dust.

The Great Eastern presents itself to listeners as the flagship program of the Broadcasting Corporation of Newfoundland (BCN), Newfoundland’s public broadcaster from the days before it joined Canada. In our world, the BCN was absorbed into the CBC in 1949, just as Newfoundland was absorbed into Canada. In the world of The Great Eastern, the BCN continued on as a separate entity – and, likewise, the show muddies the waters as to whether Newfoundland is part of Canada or not. According to The Great Eastern, in 1994 the CBC decided to syndicate the BCN’s broadcast of The Great Eastern. In reality, the show is a fiction, commissioned, recorded, and paid for by the CBC. But in the show’s universe, The Great Eastern long predates its 1994 CBC debut, having been produced and broadcast since the 1930s for this alternate reality Newfoundland – or rather, for its own alternate historical version of Newfoundland. Another of the show’s fixations is exploring the history of this alternate Newfoundland – from Newfoundland’s “colonial misadventure” in West Africa to the year William Shakespeare supposedly spent living in Ferryland (and the play he wrote while there). The Great Eastern is constantly rewriting history in strange and interesting ways, ways that often disrupt conventional narratives of Canadian history and culture.

Last year, I published an essay on The Great Eastern in the Newfoundland Quarterly. Edward Riche, author of Rare Birds (among many other things), was one of several writers/performers behind The Great Eastern (because of the show’s peculiar nature, no one who worked on it was ever directly credited on-air – the show’s pretense of being ‘real’ was airtight). He’s reproduced that article (with permission from the NQ) on his website. You can read it here (click the image of the first page and the whole .pdf will load) – it’s a good supplement to the brief introduction I’ve given here, I hope.

The Great Eastern‘s ratings were quite good, but it was never embraced by a CBC more accustomed to plodding, earnest fare – and in search of easy Newfie jokes, uncomplicated “ethnic yuks from the regions”, as the behind-the-scenes archival material puts it with understandable bitterness. When I read this archival material in the Centre for Newfoundland Studies, I got the sense that the CBC brass had no idea what they’d unleashed on the world, and were woefully ill-equipped (intellectually and materially) to deal with it properly. One poor bureaucratic creature likens it to the folksy and decidedly unironic Mom-and-maple-syrup Canadiana of The Vinyl Café! 

Although you run into fans who still remember and appreciate The Great Eastern‘s quixotic combination of quicksilver genius and deep ‘n’ bleak satire, no one really writes about it or talks about it much. It’s my aim to change that. One of my dissertation chapters (indeed, the one I’m trying to write at the moment) focuses on the show. It’s a challenge (literary critics aren’t really trained to write about radio, and The Great Eastern can be dizzying in its complexity), but a challenge worth meeting – I hope.

It’s possible to hear all the episodes (nearly 100) if you root around a bit on google. I’m going to refrain from directly linking to them here, because it’s a legal grey area (you can’t buy recordings of episodes, and they aren’t available anywhere on the CBC’s website, but CBC does own them, if only in the legal sense).  It would be a tragedy, in my eyes, should anything threaten or destroy this sole remaining access to these recordings. As far as I know, the semi-legal fan archive which I’m not linking to is literally the only way to access the strange, vital body of texts that was/is The Great Eastern – fitting (though depressing) enough, as the show implicitly argues, by its existence, that CBC’s national broadcasts do not reflect or include Newfoundland’s culture and history, and thus the existence of a shadowy, fictional-but-maybe-not second national public broadcaster just for us.

So prepare to tune your radio way down, past the left-hand border of the dial – tune into the alternate reality of the Broadcasting Corporation of Newfoundland, 520 on the longwave.

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4 thoughts on “The Great Eastern’s 20th Anniversary: Introduction

  1. When I started at the CBN Morning Show in 1975, the tech had to dial us on the the network physically…like the old rotor dial phone. For that reason I loved the “coal fired generator” of Great Eastern.

  2. There has never been anything quite like it… before or since.
    Oh you men in skinny jeans bring back the BCN, or at least something that rivals it.

  3. Brilliant, and much missed. I look forward to catching up on commentaries to date, and in the future. FYI, I stumbled on your blog when referring Shatz’s October 23, 2014, LRB review of “Congo” to one of my colleagues, and mentioning my fond memories of the TGE documentation on the NFLD expedition. Kudos.

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